Baby-G x Pokemon Collaboration

2019 marks the 25th anniversary of the BABY-G casual watch for active women. In celebration of Baby-G's 25th year, Casio has partnered with Pokémon to create a new style featuring Pikachu, the 25th Pokémon in the Pokédex.

The band ring is imprinted with the numbers “0:25”, while the band itself is marked with iconic designs from the world of the Pokémon. The basic black colouring of the band is accented by lightning bolt and Poké Ball images printed as game-dot like art, which creates a very 1990s design. The display also has a motif that is reminiscent of the game screens from the original Pokémon Red Version and Pokémon Blue Version video games released in 1996.

Illuminating the display with the EL backlight causes a game dot image of Pikachu to appear on the display, and an image of Pikachu is also stamped into the back cover of the watch. The package of the watch is made in the Poké Ball image.

A collaboration with the world-famous Pikachu recreates the feel of the ‘90s, making this a fitting special BABY-G anniversary model.